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Entrepreneurship Education

Studies and Teaching

Teaching entrepreneurial thinking and acting
With its entrepreneurship education, Heinrich Heine University Düsseldorf aims to awaken students' interest in the options of self-employment and founding a company and make them curious about the exciting challenges that a business start-up opens up.

Courses for students and scientists of all faculties
With knowledge about the evolution and management of new enterprises as well as input and experience reports taken from practice, the course offer aims to relay the basic application-oriented know-how required for a successful start-up and encourage participants to transform their own business idea into reality.

Faculty of Business Administration and Economics

Chair of Entrepreneurship and Finance

In the lecture “From the Idea to the Founding”, the business and legal fundamentals of a business start-up are conveyed as part of the Studium Universale. In addition, successful founders give helpful insights into practice and report on their individual experiences.

 

In this seminar, students become founders. Based on their own ideas, student teams learn to found a new company in practical steps. On the basis of market, customer demand and competition analyzes, students develop their own product over the course of the semester, which they test on customers by designing a suitable marketing strategy. At the end of the seminar, students try to convince relevant interest groups of their company through an investor pitch.

 

With a strategic business start-up game, the typical phases of a business start-up are mapped realistically and dynamically simulated. With tools such as the business plan or the business model canvas, students are supported in the start-up process. Then they have to survive on the market with their companies. This includes, among other things, the reaction to market changes, the raising of capital and the valuation of the company.

 

After completing this module, students interested in founding a company will have basic knowledge of business administration in the areas of management, personnel, organization and finance. In all courses, through the processing of case studies, students are enabled to understand, explain and solve realistic business problems. Knowledge is imparted interactively.

 

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The Entrepreneurship Lab offers students of the master's degree programs in Business Administration, Economics and Business Chemistry the opportunity to develop a project on a practical problem in cooperation with a regional startup company. The aim of the Entrepreneurship Lab is that students work on a relevant Entrepreneurship topic from the point of view of a real business.

 

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Eva Lutz

Professorship

Univ.-Prof. Dr. Eva Lutz
Building: 24.31
Floor/Room: 02.27
+49 211 81-15525
https://www.ef.hhu.de/

Math.-Nat. Fakulty

Chair of Digital Innovation and Entrepreneurship

Students explore the entrepreneurial process using a learning by doing methodology. The lecture and case studies sessions provide and discuss tools and methods of creating, visualizing, and analyzing digital business models (e.g., business model canvas, lean startup, design thinking). In a group project, students transfer and apply those tools and methods to create, evaluate, plan, and pitch their own tech startup ideas.

 

The seminar covers current research topics around "User Experience (UX) Design", which integrates the disciplines of computer science, esp. Human-Computer Interaction (HCI), psychology and economics. UX design is concerned with the analysis, creation and optimization of user experiences. Students learn theories, concepts, processes, tools and methods for exploring users' cognitions, emotions and behaviors in interaction with digital technologies.

 

Steffi Haag

Chair holder

Prof. Dr. Steffi Haag
Building: 25.13
Floor/Room: 02.37
+49 211 81-11356
https://www.cs.hhu.de
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